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TV Commercial Storyboard: The Hungry Badger

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Help Your Child Maintain a Healthy Weight

According to the Centers for Disease Control and Prevention , about 1 in 3 school-aged children (6 – 19) are overweight or obese in the U.S. Being overweight as a kid increases the risk of being overweight or obese as an adolescent and young adult. The dietary and physical activity behaviors of children are influenced by many sectors of society, including families, communities, schools, child care settings, medical care providers, faith-based institutions, the media, and the food and beverage industries and entertainment industries. [1] Regarding the food and beverage industries’ influence on childhood obesity, here are some interesting statistics involving McDonald’s : Although it is a growing problem globally, obesity from McDonald’s is primarily an American problem. 25% of Americans will visit a fast food restaurant today. French fries are the most commonly eaten vegetable. McDonald’s distributes more toys per year than Toys-R-Us, enticing children to come order happy meals...

Under 5-Minute Elevator Pitch: The Hungry Badger

SPEECH TRANSCRIPT Hi, my name is Tyra Cooper. I have over 10 years of experience in the e-commerce space with such brands as Victoria’s Secret, Bath & Body Works and Sunglass Hut. My partners and I are launching a new meal kit service called The Hungry Badger. [READ PROBLEM STATEMENT] [READ MARKET SIZE] The Hungry Badger will deliver organic meal kits for the underserved single adult demographic. There will be 3 meal plan subscriptions: 3 recipes/kits per week, 6 recipes/kits bi-weekly, or 12 recipes/kits per month. Subscribers can choose from dietary options, including vegan, vegetarian, gluten-free and paleo. They can also skip weeks and substitute meals for ones that they prefer. [READ ABOUT THE PRODUCT] Singles can subscribe and select their preferred meal type easily by using our website or downloading our app. The meals will be single serving portions assembled with fresh, organic produce and meats sourced from local farmers and growers. ...

Jessamyn Stanley: The Unlikely Yogi Who Took Instagram by Storm

With over 300,000 Instragram followers, 30-year old yoga sensation, Jessamyn Stanley has reclaimed the word ‘fat’. She began documenting her home yoga practice on Instagram in 2012 and has garnered several endorsement deals with such brands as Motrin and Kotex. The candid, yet reflective captions that accompany each jaw-dropping photo of her doing a seemingly impossible pose has drawn in countless followers on various social media platforms. And it all started on Instagram. Why is Instagram a viable social media platform? Jessamyn has been called an “Instagram star” in several articles chronicling her rise to fame. Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 500 million active users , it’s currently the second most popular social media network in the world, behind only Facebook. In a survey of more than 2,500 micro-influencers (mid-sized social media users with a large following of daily engaged users), 60% thought Inst...

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