Living healthier is a personal choice. This choice typically considers
eating well, being physically active and not smoking as ways to support this
lifestyle. In the 2014 Nielsen report, Powerful. Growing. Influential. The African-American Consumer,
79% of African-American women agree that pursuing good health is important. It also
states that she is progressive with her thoughts on health.
With this said, I have chosen Essence.com to submit my opinion article on the revolutionary new fat-reduction
procedure called CoolSculpting.
Essence.com does not provide guidelines for writing an article or essay, but rather
gives information on how to submit a
query letter on your topic to the relevant editor.
Essence.com receives approximately 5.3MM average monthly unique visitors
with 4.8MM engaging on their mobile device. The Essence.com demographic profile
consists of:
- African-American women
- Age: 25 – 49 (Median: 40)
- Median HHI: $89,500
- College-educated
- With children
According to the same Nielsen report, African-American attitudes
toward healthier living have had an impact on a wide range of behaviors and
activities. In addition to adding healthy habits, African-Americans are more
likely to reduce, what are considered, unhealthy or bad habits like fatty
foods, alcohol intake, and cigarette consumption than the general population. However,
African-Americans are more likely to have concerns for weight maintenance,
work/life balance, and disease treatment.
Overall, the Essence.com demographic represents a population that will
be interested in learning about this topic and has the financial
means to consider investing in the procedure.
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