Under 5-Minute Elevator Pitch: The Hungry Badger

SPEECH TRANSCRIPT

Hi, my name is Tyra Cooper. I have over 10 years of experience in the e-commerce space with such brands as Victoria’s Secret, Bath & Body Works and Sunglass Hut. My partners and I are launching a new meal kit service called The Hungry Badger.

[READ PROBLEM STATEMENT]

[READ MARKET SIZE]

The Hungry Badger will deliver organic meal kits for the underserved single adult demographic.

There will be 3 meal plan subscriptions: 3 recipes/kits per week, 6 recipes/kits bi-weekly, or 12 recipes/kits per month. Subscribers can choose from dietary options, including vegan, vegetarian, gluten-free and paleo. They can also skip weeks and substitute meals for ones that they prefer.

[READ ABOUT THE PRODUCT]

Singles can subscribe and select their preferred meal type easily by using our website or downloading our app.

The meals will be single serving portions assembled with fresh, organic produce and meats sourced from local farmers and growers.

Choose from flexible delivery options that on-time and right to your doorstep.

Recipes are quick and easy, with step-by-step instructions, chef’s tips, and color photos.

[READ STATISTIC]

According to the Bureau of Labor Statistics, single people now outnumber married adults in the U.S. One in 7 lives alone – about 31 million compared with 4 million in 1950 – and many of those are clustered in urban centers.  

[READ TARGET AUDIENCE]

As you can see, all 3 major competitors – Blue Apron, Plated, and Green Chef – cater to 2-person and large families. They all offer subscriptions. Only Green Chef offers all organic recipes. And Blue Apron is the more affordable of the three. We feel that The Hungry Badger has differentiated itself by catering to single adults and offering all organic recipes.

[READ TIMELINE]

We are seeking an operating line of $250,000 to finance our first-year growth. Together, the co-owners have invested $150,000 to meet working capital requirements.

[THE TEAM]

I will head up eCommerce operations and logistics. Lauren Edwards, a marketing professional and nutrition and fitness enthusiast will head up branding and marketing and Kelly Bivens, the Executive Chef at Cameron Mitchell restaurants will head up product development. As you can see, each partner will play a key role in the development and success of the company. 

We are all passionate about food and healthy living and believe that busy single adults will readily adopt our meal kit service because it caters to them and offers healthy recipes with organic ingredients. Please help us to realize the success of The Hungry Badger by investing in our company.